CocoZona

Manufacturer's Brand Overview [Edit]

AriZona Beverages USA LLC is pleased to introduce CocoZona, a beverage made of 100% pure coconut water and the first on the market to come in a 100% recyclable and re-sealable aluminum bottle. The coconut water used in CocoZona makes it a naturally isotonic drink containing several key electrolytes such as potassium, sodium, calcium, magnesium and phosphorus, which are all essential for rapid fluid absorption. The benefits of CocoZona don?t stop there?it also contains zero fat and zero cholesterol at only 70 calories per 14.5 oz serving. CocoZona contains only one ingredient that?s made from green Indonesian coconuts, which gives it a great tasting natural sweetness without any added sugars or preservatives.

Recently Reviewed

Espresso

Product Type:Juice: Coconut Water and Juice; Container: 14.5 oz Can
BevNET Review: CocoZona “Espresso” is a blend of coconut water from concentrate, coffee, natural flavor, and natural caffeine (50mg per bottle). Unlike the other coffee enhanced coconut water beverages that are on the market today, this one is not trying to recreate a latte-like flavor. That said, the blend of coconut water and coffee that they have created is a completely different experience. The two flavors are relatively equal in terms of their presence in this drink, which makes it a very refreshing beverage while also hiding the bitterness of the coffee. However, it means that there likely isn’t that much coffee in the drink, which is probably why they have added caffeine to it. Beyond that, the flavor of the coffee could definitely be improved to taste more like brewed coffee. And for something calling itself “Espresso,” we would expect a bolder coffee note. On the outside, the 14.5 oz. packaging looks like the rest of the CocoZona line. While the label uses the tropical beach motif that is synonymous with the coconut water category, the use of an aluminum bottle definitely sets this drink apart from its competition. Despite having an image of a cup of espresso and mentioning espresso multiple times, it still feels as though one could miss that this is a coffee flavored drink. This is likely the result of the full wrap label and the vibrant colors that are used in the drink’s branding. Overall, an improved and more more memorable effort over the flagship CocoZona product. If there is any room for improvement, giving the coffee more pop in both flavor and visual presence are the places to start.Reviewed on: 4/23/2012

Rating:

4 stars4 stars4 stars4 stars4 stars
Average User Rating(0 votes)

CocoZona

Product Type:Juice: Coconut Water and Juice; Container: 14.5 Oz Can
BevNET Review: AriZona’s entry into the coconut water category is a from-concentrate offering that comes packaged in a 14.5 oz. aluminum bottle. As far as flavor goes, it’s on par with other from-concentrate and can-based offerings. The biggest difference is that it lacks the viscous body found in some of the can-based products and is, therefore, much easier to consume. It lists a single ingredient (we’re assuming this means no added sugar) and clocks in at a modest 70 calories per bottle. Like other coconut water products, it’s very hydrating and thirst quenching with natural electrolytes serving as the key functional component. On the packaging front, we give them credit for choosing a package type (and a resealable one at that) that has yet to be used for a coconut water product. However, we’re not convinced that every brand getting into the space should copy the “blue sky beach with a coconut” theme. Also not helping the cause is the lack of a visible AriZona logo on the front panel (it runs vertically on the side and is transparent), which ultimately might give the product a commoditized feeling on the shelf. Still, it looks and feels like a quality product, at least compared to the countless imported can-based products that are flooding the market. Overall, the taste is enjoyable and on par with what’s out there, but the branding, while visually clean, could better utilize the power of the AriZona brand. Reviewed on: 4/6/2011

Rating:

3.5 stars3.5 stars3.5 stars3.5 stars3.5 stars
Average User Rating(11 votes)

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Views: 310
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Posted: 4/23/2012
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