Last Updated: 7/14/2014 10:58 AM
The Simply Vanilla flavor of Cold Stone Milkshakers has the cleanest flavor and the lowest calories of the three varieties that we sampled. Still, the product weighs in at 390 calories per bottle, so it’s far from low-calorie. The flavor is straight up vanilla and the product is quite viscous and sweet -- very much like drinking melted ice cream. If that’s what they are going for, they’ve certainly succeeded, but drinking 12 oz. of it is definitely a bit much (an 8 oz. container would be much better). Furthermore, the vanilla flavor could be improved upon such that it tasted more like vanilla bean than vanilla flavoring. Otherwise, the packaging leans heavily on Cold Stone’s existing branding. It doesn’t feel as though there was an effort made to develop a brand for this, but instead create something that fits around the Cold Stone logo. That said, it feels like a somewhat half hearted effort even to the point where the treatment of the flavor name is simple and devoid of anything to catch your eye. Overall, we think this product’s taste is pretty good, but we have a hard time seeing past the packaging and the high level of calories.
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