Posted: Mar 27, 2012 at 11:42 AM
(Last Updated: May 03, 2012 at 2:22 PM)
The only “Light” flavor that we sampled was this variety, Strawberry Banana. Using a blend of erythritol, stevia, and honey, the product has a slightly thinner body and less sweet flavor. It doesn’t taste overly sweet or like a diet product -- just a lighter strength version of the full calorie flavors. Otherwise, the product tastes very much like strawberry flavored milk (minus the pink coloring -- thank you), with just the slightest touch of banana at the finish. Nutritionally, this product has 150 calories (vs 240 for the other flavors), 20g of protein (vs 26g for the others), and an otherwise relatively similar makeup to the other flavors. Visually, we like the use of fruit images to help offset the technical look of the branding, but the “Light” callout made us feel as though what’s inside the bottle wasn’t going to taste very good. The Core Power brand definitely feels like something that is obviously a protein drink, but, on the other hand, it very closely could resemble a store brand or private label product. Adding something to help establish the brand would definitely help. Still, given the quality of what’s inside the bottle, we think it’s definitely possible for Core Power to build a loyal following.