Cow Wow’s “Fruity Tudy” is a product that was designed to taste like the milk that would be leftover from a bowl of Fruit Loops (or similar) cereal. It certainly delivers on that promise, with a sugar-sweetened USDA Organic-certified formulation that is straightforward and simple. Plus, it’s a nice alternative to strawberry-flavored milk, which is probably the closest point of comparison when it comes to flavored milk products. Visually, we like the lighthearted theme of the product and the 8.5 oz. Tetra Pak carton with attached straw seems like an appropriate container. It seems like the type of product that would probably reach children who are too old for some of the younger, cartoonish products that are out there, but aren’t old enough to connect with products that are marketed to teens or adults. If there’s anything missing, it would be to add further explanation regarding what the flavor will taste like. Otherwise, we like the unique approach and enjoyable flavor of this product.
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Dairy: Flavored Milk
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