Last Updated: 11/23/2009 10:12 AM
Our favorite of the new lineup, Crayons’ Blueberry Raspberry is a sweet and fruity product whose best assets are its accurate fruit flavors. The blueberry is what hits you first, with a heavy note of what tastes like real blueberries. Second up is the raspberry, which adds a strong tart note to the mix. After that, the drink is rounded out with some notes of pear and citrus to the finish. It’s sweet, which is likely to aid the drink's appeal to kids, while the added vitamins (vitamin A, vitamin C, vitamin D, calcium, and B vitamins) should make the drink sufficient from a parental point of view. On the exterior, the drink features what the marketer calls “authentic art” and, in this case, the exterior is attributed to Jon Burgerman, a British artist. The look is funky and colorful, with red, white, and blue streaks across a black backdrop. If Crayons did this to try and stand out, they’ve certainly succeeded – this doesn’t look like any beverage we’ve seen before. And in this particular product, we appreciate how the Crayons logo feels like an integrated part of the design – something that we didn’t see in some of the other flavors. However, the flavor name, which uses contrasting colors for the words “blueberry” and “raspberry" is a bit hard to read. The simple fix of changing both of these words to the same color would alleviate this issue. Overall, a very well done product that’s enjoyable to drink and look at.
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