Crayons Sport

Product Type:Sports Drinks: Sports Drink; Container: 8 oz can
BevNET Review: If you've ever had a lemon-lime sports drink (such as Gatorade), this is the flavor that you should try first. You'll be used to the light citrus flavor and you'll greatly appreciate the clean and crisp finish, courtesy of the use of sugar in place of HFCS. The result mixture is extremely pleasant tasting. On the outside, the product has an 8 oz can that bears the round "Crayons" logo. This logo, which is certainly one that will resonate with consumers -- especially kids -- doesn't really exude "sports drink" to us. The big question is how this iconic image will pull relative to the brand power of today's big sports brands (aka Gatorade), which kids are undoubtedly already familiar with. Otherwise, between premium ingredients and choice of packaging, they've done a good job of creating differentiation. Finally, we'd give the name of the flavor ("Leaping Lemon") a slightly more prominent type treatment. Reviewed on: 6/27/2008

Product Type:Sports Drinks: Sports Drink; Container: 8 oz can
BevNET Review: Crayons gives its spin on another classic sports drink with their fruit punch entry, Playoff Punch. Like their Lemon-Lime effort, Crayons has done a good job of creating a better tasting formulation than the mainstream brands. The product, which has only 50 calories per can, is surprisingly big on flavor, but has just the right amount of sweetness. Added vitamins are a plus, but really this product is going to succeed (or fail) based on its unique approach to the market: appealing to kids. That being said, the smaller format is nice, but we're not sure how the 8 oz can (aka "the energy drink can") will work, especially since it's not re-sealable. Either way, if it's kids that they're after, we think that they've created a product that will satisfy kids and parents alike -- assuming the brand pulls them in.Reviewed on: 6/27/2008

Product Type:Sports Drinks: Sports Drink; Container: 8 oz can
BevNET Review: Breakaway Berry is, as the name suggests, a berry flavored entry. Unlike the other flavors of the Crayons Sports Drink lineup, this one isn't one of the "classic" sports drink flavors. However, it's still good, delivering a lightly sweetened body with an enjoyable berry flavor. The addition of electrolytes and vitamins is certainly a plus, but the product doesn't totally feel like a credible sports drink. Mainly, there seems to be something missing in terms of the packaging, with the Crayons logo eclipsing the other items on the front of the can (most important being the words "sports drink"). Overall, a nice tasting product, but we think that "sports drink" should be a bit more prominent on the front of the can.Reviewed on: 6/27/2008