BevNET.com - The beverage industry's source for product reviews, news and more -- soft drinks, energy drinks, juices, teas, bottled water and other non alcoholic beveragesYour source for Beverage News and Reviews
 

 

Crayons Sport


Crayons, Inc.
Tel: 425-881-7200
Fax: 425-881-9650
[Edit Info] [Edit Logo]

E-mail: Send Email Inquiry
URL: http://drinkcrayons.com/ [Edit]
BevNET Traffic Rank: #837 / 1183

Products Nutrition Info More Images Ordering Info Contact Form   Company Details »

Created: 3/19/2008 5:04:14 PM / Last Update: 3/19/2008 5:04:14 PM

Manufacturer's Brand Overview: [Edit]
Bellevue, WA- Crayons, Inc. ?The Fun Company That?s Serious About Quality?? has introduced another revolutionary line of beverages for kids. Just launched in March 2008, Crayons® sports drinks are the first all natural, HFCS free line of sports drinks specifically designed for active kids on and off the playing field. The drinks include water for energy, electrolytes for replenishment and organic fuel for energy. Crayons® fruit juice drinks were launched in March 2007 with SugarGuard? protection. SugarGuard? provides All Natural Protection From Sugar?s Ups and Down?s?.


Leaping Lemon-Lime
Category: Sports Drinks: Sports Drink; Packaging: 8 oz can
BevNET Review:
If you've ever had a lemon-lime sports drink (such as Gatorade), this is the flavor that you should try first. You'll be used to the light citrus flavor and you'll greatly appreciate the clean and crisp finish, courtesy of the use of sugar in place of HFCS. The result mixture is extremely pleasant tasting. On the outside, the product has an 8 oz can that bears the round "Crayons" logo. This logo, which is certainly one that will resonate with consumers -- especially kids -- doesn't really exude "sports drink" to us. The big question is how this iconic image will pull relative to the brand power of today's big sports brands (aka Gatorade), which kids are undoubtedly already familiar with. Otherwise, between premium ingredients and choice of packaging, they've done a good job of creating differentiation. Finally, we'd give the name of the flavor ("Leaping Lemon") a slightly more prominent type treatment.

1 User Reviews: Read | Post


Added: 3/19/2008 5:05:20 PM | Updated: 6/27/2008 8:16:12 AM
Explanation of BevNET.com's Reviews

Rating of 4 stars

Average User Rating
Average Visitor Rating of 5 Stars
(1 votes / 1 reviews)
See user reviews Product Photo Gallery Nutrition and Ingredients Purchasing and ordering



Playoff Punch
Category: Sports Drinks: Sports Drink; Packaging: 8 oz can
BevNET Review:
Crayons gives its spin on another classic sports drink with their fruit punch entry, Playoff Punch. Like their Lemon-Lime effort, Crayons has done a good job of creating a better tasting formulation than the mainstream brands. The product, which has only 50 calories per can, is surprisingly big on flavor, but has just the right amount of sweetness. Added vitamins are a plus, but really this product is going to succeed (or fail) based on its unique approach to the market: appealing to kids. That being said, the smaller format is nice, but we're not sure how the 8 oz can (aka "the energy drink can") will work, especially since it's not re-sealable. Either way, if it's kids that they're after, we think that they've created a product that will satisfy kids and parents alike -- assuming the brand pulls them in.

0 User Reviews: Read | Post


Added: 3/19/2008 5:05:20 PM | Updated: 6/27/2008 8:16:12 AM
Explanation of BevNET.com's Reviews

Rating of 3.5 stars

Average User Rating
No Reviews
(0 votes)
See user reviews Product Photo Gallery Nutrition and Ingredients Purchasing and ordering



Breakaway Berry
Category: Sports Drinks: Sports Drink; Packaging: 8 oz can
BevNET Review:
Breakaway Berry is, as the name suggests, a berry flavored entry. Unlike the other flavors of the Crayons Sports Drink lineup, this one isn't one of the "classic" sports drink flavors. However, it's still good, delivering a lightly sweetened body with an enjoyable berry flavor. The addition of electrolytes and vitamins is certainly a plus, but the product doesn't totally feel like a credible sports drink. Mainly, there seems to be something missing in terms of the packaging, with the Crayons logo eclipsing the other items on the front of the can (most important being the words "sports drink"). Overall, a nice tasting product, but we think that "sports drink" should be a bit more prominent on the front of the can.

0 User Reviews: Read | Post


Added: 3/19/2008 5:05:20 PM | Updated: 6/27/2008 8:16:12 AM
Explanation of BevNET.com's Reviews

Rating of 3.5 stars

Average User Rating
No Reviews
(0 votes)
See user reviews Product Photo Gallery Nutrition and Ingredients Purchasing and ordering


SEE ALSO:






Classified Ads

+ Post an Ad

Headlines

 Industry News

+ Submit News

 Image Submissions


Iced Spr...
9/5/08

Iced Spr...
9/3/08

Deep Thr...
9/3/08

Honest T...
9/3/08

Deep Thr...
9/2/08

RED HEEL...
8/31/08

Dasani W...
8/30/08

BAWLS Gu...
8/29/08
View All
Upload Image