Last Updated: 6/27/2008 8:16 AM
If you've ever had a lemon-lime sports drink (such as Gatorade), this is the flavor that you should try first. You'll be used to the light citrus flavor and you'll greatly appreciate the clean and crisp finish, courtesy of the use of sugar in place of HFCS. The result mixture is extremely pleasant tasting. On the outside, the product has an 8 oz can that bears the round "Crayons" logo. This logo, which is certainly one that will resonate with consumers -- especially kids -- doesn't really exude "sports drink" to us. The big question is how this iconic image will pull relative to the brand power of today's big sports brands (aka Gatorade), which kids are undoubtedly already familiar with. Otherwise, between premium ingredients and choice of packaging, they've done a good job of creating differentiation. Finally, we'd give the name of the flavor ("Leaping Lemon") a slightly more prominent type treatment.
Container8 oz can
Calories 50, Fat 0g, Sodium 45mg, Potassium 55mg, Total Carb 13g, Sugars 12g, Protein 0g, Vitamin C 100%, Calcium 10%, Niacin 10%, Vitamin B6 10%, Vitamin B12 10%
Water, Organic Evaporated Cane Juice, Contains 0.5% or less of: Vitamins and Minerals [Calcium Gluconate Lactate, Ascorbic Acid (Vitamin C), Niacinamide (Vitamin B3), Pyridoxine Hydrochloride (Vitamin B6), Cyanocobalamin (Vitamin B12)], Natural Flavors, Citric Acid, Fruit juices for color, Lower Sodium Sea Salt, (sea salt, potassium chloride, magnesium salts), Gum Acacia.
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