Last Updated: 6/27/2008 8:16 AM
Crayons gives its spin on another classic sports drink with their fruit punch entry, Playoff Punch. Like their Lemon-Lime effort, Crayons has done a good job of creating a better tasting formulation than the mainstream brands. The product, which has only 50 calories per can, is surprisingly big on flavor, but has just the right amount of sweetness. Added vitamins are a plus, but really this product is going to succeed (or fail) based on its unique approach to the market: appealing to kids. That being said, the smaller format is nice, but we're not sure how the 8 oz can (aka "the energy drink can") will work, especially since it's not re-sealable. Either way, if it's kids that they're after, we think that they've created a product that will satisfy kids and parents alike -- assuming the brand pulls them in.
Container8 oz can
Calories 50, Fat 0g, Sodium 45mg, Potassium 55mg, Total Carb 13g, Sugars 11g, Protein 0g, Vitamin C 100%, Calcium 10%, Niacin 10%, Vitamin B6 10%, Vitamin B12 10%
Water, Organic Evaporated Cane Juice, Contains 0.5% or less of: Vitamins and Minerals [Calcium Gluconate Lactate, Ascorbic Acid (Vitamin C), Niacinamide (Vitamin B3), Pyridoxine Hydrochloride (Vitamin B6), Cyanocobalamin (Vitamin B12)], Natural Flavors, Citric Acid, Fruit and Vegetable juices for color, Lower Sodium Sea Salt, (sea salt, potassium chloride, magnesium salts), Gum Acacia.
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