Last Updated: 8/18/2011 5:29 PM
Made with 25% juice, Cubed3 Purple Passion is a blend of coconut water, water, brown rice syrup, citric acid, pectin, natural flavor, stevia, and natural color. From a flavor perspective, this product has a heavy dose of tropical fruit flavoring, followed by a mild note of coconut water. The issue for this product is the stevia, which, as you sip the product, starts to takeover. At 120 calories per 16 oz. bottle, it doesn't seem like the product really benefits from having stevia in it. Aside from the issue of calories, the flavor lacks balance, with tart, sweet, and sour notes almost working against each other. Ultimately, the concepts seems good, but the execution really hurts it. On the outside, the 16 oz. PET bottle has been fully wrapped with a label that tries really hard to make the consumer know that this is a coconut water. While it succeeds, placing the brand name below the words "coconut water" seems like a big mistake. Also, the treatment of the brand name "Cubed3" is both visually unappealing and confusing. Following a "less is more" design principal would definitely help out this package. Overall, a good concept, but the execution needs work.