Cytomax Sport Drink: Citrus Blast

Citrus Blast

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Last Updated: 10/14/2005 1:13 PM

Product Type: Sports Drinks: Sports Drink; Container: 20 fl oz (591 ml) PET
BevNET Review: It’s hard to avoid comparisons to Gatorade when writing about sport drinks, but it’s easy to make one here – this tastes better and it’s lower calorie. With a crisp sweetness that belies the six grams of sugar in the formula, Cytomax manages to play the role of hydrating agent in a way that’s much less caloric, acidic, and, thank goodness, less salty than Gatorade. That doesn’t mean it’s great tasting – we’re still waiting for a sport drink we’d actually enjoy. And that doesn’t mean it works – we weren’t coming straight from the soccer field when we tried it. But the stuff isn’t bad; from a shelf ready point of view, though, the packaging needs work. The shrink-wrapped 20-oz bottle has an uneven green label with a slipshod logo, and the runner on the front isn’t interesting or compelling at all. Back to the drawing board.

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