Manufacturer's Brand Overview
DASANI(R) - the water that makes your mouth water - announced today the launch of DASANI Plus(TM) vitamin-enhanced flavored water beverages that deliver on the great-taste promise of the DASANI brand with added nutrients and zero calories per serving. The line, now available in stores nationwide, comes in three varieties:
-- Refresh + Revive: Kiwi Strawberry Flavor has 10% of the reference daily intake (RDI) per serving of Vitamins B3, B6 and B12.
-- Cleanse + Restore: Pomegranate Blackberry Flavor contains 10% of the RDI per serving of Vitamins E, B3, B6 and B12, plus 1 gram of fiber.
-- Defend + Protect: Orange Tangerine Flavor provides 10% of the RDI per serving of Vitamin E and Zinc.
"The time was right to build on the success of the DASANI brand and its great-taste promise, and to create the fresh-tasting enhanced water DASANI Plus," said Brian Kelley, Coca-Cola North America President and General Manager, Still Beverages. "DASANI enhanced water beverages are a real 'Plus' for consumers seeking great taste, zero calories, and added nutrients."
DASANI Plus is packaged in distinctive 20 fl. oz. single serve PET bottles with a clear shrink-wrap label. Available on shelf and in coolers in supermarkets, convenience and other retail stores, DASANI Plus suggested retail price will be competitive within the enhanced water category.