DEFCON3

CompanyRussell Simmons Beverage Company
Traffic Rank#828
Websitehttp://@@BEVNET_SUBMIT
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Manufacturer's Brand Overview [Edit]

What sets DEFCON3 apart from the rest? What makes it Unique? DEFCON3 will be positioned as a Lifestyle Drink, one which reflects the diversity, cutting-edge, trend-setting Urban Community. DEFCON3 will embrace the community and hip-hop lifestyle in which other energy drinks fail to identify with and have not created a loyal consumer of. DEFCON3 will be uniquely identified with and supported by the heritage and culture of the Godfather of Hip-Hop, Russell Simmons.

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+ Show Product ReviewDEFCON3 Healthy Energy Soda

Product Type:Functional: Energy Drink: Regular; Container: 10 oz can
BevNET Review: The second rendition of DEFCON3 is definitely better from the first. The product has been reformulated to be a mid-calorie/carb product, which gives it an edge over the original. As far as mid-cal products go, the flavor is very well done. However, the use of blue color is still a questionable decision and may have an impact on this product's success. As for the packaging, the use of the new Ball slim 10-ounce can gives this product a clean and original look that's much more sleek than the original version. Overall, the re-launched DEFCON3 is a vastly improved drink that now has a decent chance for success. Reviewed on: 2/28/2005

Rating:

Average User Rating

(12 votes)

BevNET Product Traffic Rank: #2103

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Posted: 1/26/2007

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