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		DEFCON3 Russell Simmons Beverage Company Tel: 800-251-1877 Fax: 714-257-0578 [Edit Info] [Edit Logo] E-mail: Send Email Inquiry URL: [Submit] BevNET Traffic Rank: #500 / 1248
THIS BRAND HAS BEEN DISCONTINUED

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Created: 7/24/2003 / Last Update: 7/25/2008 4:27:43 PM

Manufacturer's Brand Overview: [Edit]
What sets DEFCON3 apart from the rest? What makes it Unique? DEFCON3 will be positioned as a Lifestyle Drink, one which reflects the diversity, cutting-edge, trend-setting Urban Community. DEFCON3 will embrace the community and hip-hop lifestyle in which other energy drinks fail to identify with and have not created a loyal consumer of. DEFCON3 will be uniquely identified with and supported by the heritage and culture of the Godfather of Hip-Hop, Russell Simmons.

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		DEFCON3 Healthy Energy Soda Category: Energy: Regular; Packaging: 10 oz can BevNET Review: The second rendition of DEFCON3 is definitely better from the first. The product has been reformulated to be a mid-calorie/carb product, which gives it an edge over the original. As far as mid-cal products go, the flavor is very well done. However, the use of blue color is still a questionable decision and may have an impact on this product's success. As for the packaging, the use of the new Ball slim 10-ounce can gives this product a clean and original look that's much more sleek than the original version. Overall, the re-launched DEFCON3 is a vastly improved drink that now has a decent chance for success. 1 User Reviews: Read | Post
		Added: 2/23/2005 4:09:19 PM | Updated: 2/28/2005 12:13:38 PM

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