Last Updated: 1/5/2012 1:53 PM
Diabolo Menthe is, according to the manufacturer, a classic mixture of lemonade and mint. From a practical perspective, this product, which is sweetened with sugar, sucralose, and ace-k, is basically a mid-calorie lemon lime soda with mint. While the flavor and intended positioning as a “sophisticated soda” seem okay, the execution of the brand and choice of packaging leave something to be desired. For starters, the 16 oz. can looks exactly like an energy drink and the name, Diabolo, looked like “Diablo” (which definitely sounds like a generic energy drink) at first glance of the vertical text. There is no description of what the product is -- “soda” should be somewhere prominently on the design. And finally, we’re sorry to say that the appearance is generally lacking in the appeal department. There are no elements that stand out or catch the eye, which leaves the product feeling like a store or value brand. Overall, this product needs a lot of work to succeed.
Container16 oz. can
Nutrition Facts Serving Size: 8 fl oz (240mL) Servings Per Container: 2 Amount Per Serving % Daily Value* Calories 25 Calories from Fat 0 Total Carbohydrate 7g 2% Sugars 7g ** Sodium 0mg 0% Protein 0g 0% Vitamin B3 15% Vitamin B6 15% Vitamin B12 15% Vitamin B5 15% *Percent Daily Values are based on a 2,000 calorie diet. **Daily Values (DV) not established. Not a significant source of Vitamin A, Calcium, Iron.
CARBONATED WATER, CANE SUGAR, CITRIC ACID, NATURAL FLAVORS, ACESULFAME-POTASSIUM, SUCRALOSE, NIACINAMIDE, D-CALCIUM PANTOTHENATE, CYANOCOBALAMIN, PYRIDOXINE HYDROCHLORIDE
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