(Last Updated: Sep 04, 2014 at 1:00 PM)
Doc’s Tea’s Lemon Grass variety is its approach to having a lemon-flavored offering as part of the lineup. Like the other flavors, the base of this tea is rooibos (a caffeine-free herbal tea), and it’s sweetened with a touch of sugar as well as monk fruit (a zero-calorie sweetener). The resulting blend is good, especially considering that it has only 10 calories per bottle. The finish is a tad bit pasty, but fortunately the lemongrass flavor lingers and helps this quickly dissipate. All in all, this is the best tasting flavor of the lineup (the other two fruit flavors definitely need work). On the branding side of things, calling it “Doc’s Tea” seems like a questionable move, especially considering that previous attempts to build “doctor-formulated” beverage brands have all ended poorly. The rest of the product definitely feels like it’s on the right track, aside from a few minor things (e.g. the callout for monk fruit, which seems unnecessary). Ultimately, we think that the emphasis on the doctor backing is too strong and gets in the way of the enjoyment -- and, more importantly, the perceived enjoyment prior to purchase -- of the product. Overall, a good concept that needs work on its execution and branding.