Posted: May 09, 2014 at 12:00 AM
(Last Updated: May 09, 2014 at 11:41 AM)
Adding mint oil to the company's flagship formulation results in the “Mint” variety of Rau. While the mint is definitely a strong flavor, we welcome its addition if for no other reason than the ingredient helping to mask the monk fruit. Otherwise, the product is the same as its counterpart: raw cacao, salt, vanilla, and monk fruit being the key ingredients. Thanks to the mint, the flavor of this variety seems even stronger, with the mint and cacao flavors lingering for a while. Compared to other chocolate drinks, this one is certainly very different, both in it’s lack of dairy and sugar as well its positioning as a “raw” drink. For the most part, we think it’s a successful formulation. The front end of the flavor is very enjoyable, but the second half, where the monk fruit comes into play, feels like it needs something else to round it out. A different sweetener would certainly be one option. The product comes packaged in a 16 oz. plastic bottle, which feels like an appropriate size and format for a product like this. We really like the branding and the design of the label, which fits with the “raw” side of the product quite nicely. More importantly, it feels very approachable and something that consumers could connect with. Compared with the flagship flavor, we definitely felt like this product gives a better sense of what the product is going to taste like (mainly due to the use of the word “Mint”). Overall, there are still some kinks to work out, but this product is very innovative and quite enjoyable.