Posted: Nov 11, 2013 at 12:00 AM
(Last Updated: Nov 15, 2013 at 4:42 PM)
The premise of Dust Cutter is pretty simple: take mainstream sugar-sweetened beverages, cut the calories slightly by using stevia, enhance it with ginseng and B vitamins, and package it up in a nice-looking 16 oz. aluminum bottle. To that end, the product is a success, with an all-natural formulation that’s certainly pleasing to the palate. There’s nothing really groundbreaking about what’s inside the bottle, but it is a well-executed and balanced blend of lemonade and iced tea. While the product contains stevia, this is very much a full-calorie product at 160 calories and 40g of sugar per 16 oz. bottle. That said, we’re not really sure that adding stevia was the best investment -- and the company could still dial down the sweetness a bit. On the outside, we like the cowboy-style branding of the product and it seems like a logical choice for a company from Jackson Hole. Fortunately, the company has done it exclusively with text and illustrations (versus images of mountains or whatever else you’d use to signify that it’s from the West) and the package, which, while slightly busy, has a good vibe to it. The use of a metal bottle is also a nice point of differentiation. Overall, it’s a good mainstream product that is definitely our favorite flavor of the lineup.