(Last Updated: Dec 04, 2014 at 1:56 PM)
Despite being clear in color and having an orange color label, this product, which is somewhat difficult to read unless examining the package closely, is a ginger beer. Fortunately, it’s a really good one, although it’s one that’s clearly going after the mixer (rather than ready to drink) segment. Made in New Zealand, this product was formulated with carbonated spring water, ginger, sugar, natural flavors, and citric acid. Using spring water gives the product a light mineral note, while a hefty hit of ginger definitely gives the product some lingering spice. That being said, this product will definitely work well as a mixer, but it could also be consumed by those who appreciate a spicy ginger beer. On the outside, we like the company's use of a 5 oz. glass bottle. Pair that with its label design, which has an old world look complete with a textured label, and product has a high end vibe that will certainly work well on-premise. As we mentioned in the critique of the Burma Tonic Water, the label is definitely a bit hard to read, but you can certainly get the gist of what this is. Still, improving the readability would certainly help. Overall, East Imperial has done a great job of crafting something that feels unique in its look and solid in its execution.