Efusjon Energy Club

Product Type:Functional: Energy Drink: Regular; Container: 8.4 oz can
BevNET Review: The caffeine free variety of the Efusjon Energy has a mildly sweet flavor that essentially drinks like a superfruit-infused fruit punch, with the addition of carbonation, of course. The flavor is quite pleasant, with notes of acai (from organic clarified acai juice) as well as other tart berries, including blueberry, chokeberry, elderberry, and black currant. There’s only 60 calories per can, which is, in our opinion, a happy medium between zero calorie and full strength. Since it has no caffeine, it’s being positioned as “RAW”. Instead, there’s antioxidants from the juice, a decent amount of vitamins, and D-ribose. So, it’s definitely not what we’d call a traditional energy drink (not that they were going for that anyway). The “antioxidant dietary supplement” tag line (found on the back of the can) seems more appropriate. Packaging is clean and simple, using a bright orange Efusjon logo and a bright purple backdrop. However, it’s a rather sterile looking product, which is probably the intention for the multi-level marketing game. Overall, decent flavor and definitely a good choice if you are looking for a caffeine free energy drink.Reviewed on: 8/28/2009

Product Type:Functional: Energy Drink: Regular; Container: 8.4 oz can
BevNET Review: Efusjon Edge is marketed as a caffeine enhanced acai berry energy drink. It’s made with a variety of berry juices (juice content not disclosed on the can), including blueberry, chokeberry, elderberry, and black currant. The resulting mix is tart but slightly sweet, with a light amount of carbonation and traces of the added energy ingredients. It’s an extremely drinkable mix, with the fruit flavor providing a flavorful backdrop to the product’s cocktail of caffeine, D-Ribose, vitamins, and antioxidants. Compared with traditional energy drinks, this product has less caffeine (60mg vs 80mg), but it also has fewer calories and sugar, which, when paired with the juice ingredients, should make this a marketable product. However, we’re not big fans of the packaging, which uses a black backdrop and an a logo that’s drawn in purple outline. This is not only makes it hard to read the can, but it’s less attractive than some of the other Efusjon products. We’d love to see the vibrant colors (or similar) that were used on the Raw can. Overall, a very enjoyable product. Reviewed on: 8/28/2009