Last Updated: 10/5/2009 1:19 PM
Emergen-C’s Orange Flavor features 1000mg of vitamin C per shot, making it live up to its namesake brand. What it also features is a rather potent, but nonetheless enjoyable, orange flavor that'’s sweetened with sugar and stevia; it contains 30 calories per 2.5 oz. shot. Aside from being loaded with 1000mg of vitamin C, the product contains a variety of other vitamins and minerals, including B vitamins, calcium, chromium, zinc, and potassium. Given Emergen-C’s existing business in the drink mix business, it feels credible and convenient, especially in this portable and compact form. Packaging is pretty busy, with a crammed front panel that even goes so far as to put text on top of other text. Still, since the Emergen-C brand is already well known, they can probably get away with this and still be quite successful. And that’s exactly what we think it will be, – especially compared to their other ready-to-drink effort. Overall, a well positioned and executed product.