Entropy

Product Type:Functional: Energy Drink: Regular; Container: 8.4 oz can
BevNET Review: The "Original" variety of Entropy is a product that was designed to deliver a variety of benefits, including energy, focus, metabolic benefits, and heart health. However, this isn't overly obvious from looking at the can, which features vertical text that's difficult to read and the name "Original" feeling like something that's a straight-up energy drink. To that end, one would likely mistake this for an energy drink rather than a multifunctional beverage. Another thing they'll need to work on is flavor, which, thanks to the multiple functional ingredients and artificial sweeteners (sucralose and ace-k), is rather tough to drink in its current form. But if you do decide to drink it, there's a lot of stuff in the mix, including 60mg of caffeine (from guarana), vitamins, resveratrol (10mg), EGCG, ginseng, ginko biloba, green tea extract, L-carnitine, and acai berry extract. Unfortunately for Entropy, the product seems like it's trying to do too many things in the same can. Picking a single function to pair with energy would be a good starting point, while improving the flavor and aesthetics of the can are a must. Overall, we think this product needs a fair amount of work.Reviewed on: 11/8/2010