Enviga: Green Tea

Product Type: Other; Container: 12 fl oz (355 ml) sleek can
BevNET Review: First, the obvious – the success or failure of this particular product is going to be much more dependent on the buying public’s willingness to believe in its claimed efficacy as “The Calorie Burner” than its label design or flavor. But those two factors are still mighty important, and it looks like, for the most part, the Coke/Nestle partnership got them right with Enviga. It’s a sparkling green tea beverage that does have a fair amount of green tea flavor, as well as a fair level of sweetness that doesn’t collapse into a swirl of chemical aftertastes, mostly because they made the prudent decision to go with an aspartame/Ace-K blend. Enviga has a nice mouthfeel and finishes clean. It’s also got a pleasant, earthy green tea smell. We think Coke did a fine job with the 12-oz. Enviga “tall” can, as well, with surfboard-shaped green tea “leaves” and label writing that clearly lays out the product’s name, function and flavor. Enviga’s got a pretty strong, tangy flavor and we don’t know if that’s going to be too much for those potential consumers who are expected to turn to it for calorie loss. Still, we could think of less pleasant things they could do to drop a pound or two.

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BevNET Product Traffic Rank: #1290