Enviga - The BevNET.com Review

		Enviga Beverage Partners Worldwide (Nestle/Coca-Coca Co.) Tel: 866-327-4992 Fax: [Submit] [Edit Info] [Edit Logo] E-mail: Send Email Inquiry URL: http://www.enviga.com [Edit] BevNET Traffic Rank: #191 / 1248

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Created: 10/13/2006 / Last Update: 10/16/2006 9:09:17 AM

Manufacturer's Brand Overview: [Edit]
Enviga creates a brand new beverage category with consumer benefits - a beverage with negative calories. Enviga combines great taste with proven health benefits. Enviga is a delicious and refreshing sparkling green tea that inviforates your metabolism to gently increase calorie burning. Enviga contains the optimum blend of natural flavors and naturally active plant micronutrients designed to work with your body to increase calorie burning: Concentrated natural green tea provides 90mg/serving of epigallocatechin gallate (EGCG, one of nature's most powerful antioxidants), and in combination with caffeine, invigorates your metabolism to burn calories. Caffeine stimulates your body to enhance the calorie burning process (about the same amount as a cup of coffee). Calcium 200mg/serving contributes to an individual's daily calcium requirements.

Green Tea
Category: Other; Packaging: 12 fl oz (355 ml) sleek can

BevNET Review:
First, the obvious – the success or failure of this particular product is going to be much more dependent on the buying public’s willingness to believe in its claimed efficacy as “The Calorie Burner” than its label design or flavor. But those two factors are still mighty important, and it looks like, for the most part, the Coke/Nestle partnership got them right with Enviga. It’s a sparkling green tea beverage that does have a fair amount of green tea flavor, as well as a fair level of sweetness that doesn’t collapse into a swirl of chemical aftertastes, mostly because they made the prudent decision to go with an aspartame/Ace-K blend. Enviga has a nice mouthfeel and finishes clean. It’s also got a pleasant, earthy green tea smell. We think Coke did a fine job with the 12-oz. Enviga “tall” can, as well, with surfboard-shaped green tea “leaves” and label writing that clearly lays out the product’s name, function and flavor. Enviga’s got a pretty strong, tangy flavor and we don’t know if that’s going to be too much for those potential consumers who are expected to turn to it for calorie loss. Still, we could think of less pleasant things they could do to drop a pound or two.

7 User Reviews: Read | Post

Added: 10/13/2006 | Updated: 10/13/2006 5:05:01 PM


	Average User Rating (74 votes / 7 reviews) Rate this product! 1 2 3 4 5 Click to rate

Peach
Category: Other; Packaging: 12 fl oz (355 ml) sleek can

BevNET Review:
As stated above, this product will rise or fall depending on its ability to reduce calories, but Coke and Nestea have certainly tried to lock down other variables like packaging and taste with Enviga. That noted, the peach flavor doesn’t quite have quite the same clean taste of the green tea – while there’s a strong whiff of peach to the nose, the finish of the peach taste is a bit too acidic, and allows some of the chemical sweeteners to intervene, creating something of an unpleasantly fuzzy mouthfeel. Peach Enviga has the advantage of the carefully considered packaging of the tea line, with orange highlights that create clear differentiation for the consumer with regard to flavor.

1 User Reviews: Read | Post

Added: 10/12/2006 | Updated: 10/13/2006 5:05:28 PM


	Average User Rating (47 votes / 1 reviews) Rate this product! 1 2 3 4 5 Click to rate

Berry
Category: Other; Packaging: 12 fl oz (355 ml) sleek can

BevNET Review:
Once again – if Enviga doesn’t work as a calorie burner, or the customers don’t think it will work, this review will be dated pretty quickly. But there are bigger problems with this particular Enviga flavor, as the berry tastes pretty artificial and saccharine. The red stripe and red surfboard/leaf accent makes for a gorgeous can, but if this was the SKU that Coke was depending on to set the standard for Enviga’s taste, we’d be a little less sanguine about its chances for success.

3 User Reviews: Read | Post

Added: 10/11/2006 | Updated: 10/13/2006 5:06:09 PM


	Average User Rating (60 votes / 3 reviews) Rate this product! 1 2 3 4 5 Click to rate