Last Updated: 6/8/2009 10:30 AM
Citrus Bliss is the sugar sweetened variety of the Evo Positive Energy line. It features a very enjoyable tropical citrus flavor that’s moderately sweet and carbonated. There’s very little energy aftertaste, but instead the product has a bit of “vitamin” flavor which isn’t nearly as bad. Evo Citrus Bliss is crisp and clean, with a flavor that has a nice balance of refreshing and functional flavors. Speaking of functionality, the product features a variety of ingredients, including B vitamins, caffeine, taurine, vitamin C, green tea extract, and bromelain. It doesn’t really seem to impact the taste (aside from that slight vitamin note that we mentioned earlier) and there’s a decent kick from it. On the outside, the product looks good, but the front panel has a lot going on with it, including a list of ingredients, a tagline “positive energy” and the flavor name “Citrus Bliss.” It’s a lot for the eye to make sense of, especially with the swirls of color that are running behind the text. In our opinion, making the logo easier to read and perhaps shrinking the list of benefits might help the consumer read this more quickly. In addition, the EVO logo doesn’t seem to fit with the rest of the design. Overall, this is a very enjoyable-tasting product, but another round of refinements would make it much better.