Fighting Cock

Product Type:Functional: Energy Drink: Diet; Container: 16 oz Can
BevNET Review: Of the two varieties that make up the Fighting Cock Energy Drink line, we favored the Sugar Free formulation's flavor. While still based upon the "classic energy drink" flavor, it's decidedly more drinkable, with a mellow flavor that's definitely one of the better sugar free renditions out there. It's sweetened with sucralose only, which is also something that you don't see too often. However, the aftertaste is surprisingly mild, which is ultimately what makes this the better of the two drinks. As far as the packaging goes, Fighting Cock has chosen the typical white backdrop to signify that this is a diet product. That's fine, especially since their red accent color works equally as well with white as it does black. Our criticisms, on the other hand, remain the same, with the brand taking the joke too far with their choice of front panel text. It's the type of product that will likely get some eyeballs and one time purchases for the sheer novelty of the concept, but we find it hard to believe that the core demographic is going to turn into a repeat buyer of this stuff. Dialing it down a notch and just letting the logo and name speak for itself would likely take the brand farther than this. We've seen companies take similar approaches and it always leads to a dead end. Overall, the concept isn't flawed, but the execution needs some more thought put into it.Reviewed on: 11/29/2010