Last Updated: 10/17/2013 12:05 PM
Of the three Found “Pure Juices” that we sampled (the company also has a line of flavored sparkling waters), this definitely seems like the most marketable offering. Despite having been in the eye of the mainstream for over a decade, pomegranate seems relevant and somewhat timely. Plus, it tastes quite good, with straight unadulterated pomegranate juice being the only thing inside the bottle. As far as single serve pomegranate juice goes, this is definitely a good one, both in terms of flavor and being an appropriate portion size (250ml / 8.4 oz). Really though, it’s the packaging, not the uniqueness of flavor, that’s going to pull in drinkers for this product. The brand has a definitely hipster vibe to it, both in name and execution, which certainly makes it feel like somewhat of a modern juice brand. However, if there was some other twist to the product, be it carbonation or a secondary flavor, Found might have a better shot at luring in repeat customers. Overall, a nice product, but we honestly see the sparkling line as the bigger opportunity for Found.
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