Last Updated: 11/9/2007 5:44 PM
Made with a blend of yumberries (nee myrica rubra, yangmei, or bayberry) and agave, this product delivers and original flavor that is flavorful and enjoyable. The flavor of this berry is not that far off from what we see in some of the other "healthy" fruits that are popular as of late, such as pomegranate. There's a tart berry flavor to it that finishes up with a very slight bitter flavor. They've sweetened it with agave, which gives it a crisp natural finish and allows Frutzzo to state that it has no added sugar. Frutzzo has a beautiful design to its bottle, which works well with its super premium image. The biggest -- and most obvious -- question is whether or not the name "yumberry" is something that will appeal to the American consumer. From our point of view, it sounds a bit hokey, but then again, it certainly sounds better than myrica rubra. Overall, great execution and taste -- but long term market potential is a definite unknown.
Container12 oz glass
Calories 80, Fat 0g, Cholesterol 0mg, Sodium omg, Potassiom 360mg, Total Carb 17g, Fiber 2g, Sugars 8g, Protien 2g, Vitamin C 35% RDV, Calcium 4% RDV, Iron 15% RDV.
Organic yumberry juice from concentrate, Organic agave, and organic flavors.
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