Last Updated: 11/25/2008 7:39 AM
When we first saw the new and improved Fuel Cell packaging, we were pleased to see that things were headed in the right direction. The package is clean and simple, with an attractive front panel that will definitely catch the eye. What's inside the bottle has a potent flavor, with a caffeine laced body that finishes with a touch of citrus. It's sweetened with sucralose, which is noticeable in the drink's finish. There's also a note of something that seems to resemble tea extract (which is contained in the product). The end result is a medicinal flavor that would be more enjoyable if the tropical fruit flavor were more pronounced than it currently is. From an energy point of view, the product delivers 225mg and vitamins, although the amounts are lower than what we typically see in today's energy shots. That being said, this product will probably sell okay based on packaging alone, but we think it is going to need more in terms of flavor or additives to stand out beyond that.
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