Full Core

Product Type:Functional: Protein Drinks and Supplements; Container: 12 oz SLEEK can in 4-packs
BevNET Review: Packaged in a silver 12 oz. slim can, Full Core is a carbonated beverage that is billed as a “natural appetite control drink.” The product is sweetened with erythritol and stevia and features a citrus flavor that’s on par with an energy drink in terms of its level of enjoyment. There’s some definite flavor from the sweeteners and added functional ingredients (more on those in a second), but overall the drink is refreshing and enjoyable. Functionally, the product contains digestion resistant maltodextrin, which provides 10g of soluble fiber (40% RDA) and supports the marketers' appetite suppression claims. In addition, a host of vitamins, including vitamin A, vitamin C, vitamin D3, B vitamins, and minerals have been added to the product. While all of this is good, the product’s similarities to an energy drink in flavor and branding result in something that is potentially confusing. Otherwise, the design, which is stark more than minimalist, feels like it is incomplete and in need of improvement. Specifically, we’re not overly fond of the logo, which uses a capital F in a circular design. It is distracting and doesn’t feel like something that helps establish the brand. Overall, the concept behind the drink seems like a marketable one, but its execution needs improvement. Reviewed on: 8/15/2012