Last Updated: 8/15/2012 2:58 PM
Packaged in a silver 12 oz. slim can, Full Core is a carbonated beverage that is billed as a “natural appetite control drink.” The product is sweetened with erythritol and stevia and features a citrus flavor that’s on par with an energy drink in terms of its level of enjoyment. There’s some definite flavor from the sweeteners and added functional ingredients (more on those in a second), but overall the drink is refreshing and enjoyable. Functionally, the product contains digestion resistant maltodextrin, which provides 10g of soluble fiber (40% RDA) and supports the marketers' appetite suppression claims. In addition, a host of vitamins, including vitamin A, vitamin C, vitamin D3, B vitamins, and minerals have been added to the product. While all of this is good, the product’s similarities to an energy drink in flavor and branding result in something that is potentially confusing. Otherwise, the design, which is stark more than minimalist, feels like it is incomplete and in need of improvement. Specifically, we’re not overly fond of the logo, which uses a capital F in a circular design. It is distracting and doesn’t feel like something that helps establish the brand. Overall, the concept behind the drink seems like a marketable one, but its execution needs improvement.
Container12 oz SLEEK can in 4-packs
full core is only 25 calories per can, delivering 10 grams of soluble fiber and 15 vitamins and minerals. full core™ naturally contains no sugar, no artificial sweeteners, no sodium, no caffeine, no taurine, no preservatives, no artificial flavors, no artificial colors, no soy and is gluten-free! The translucent drink is lightly carbonated and available in lemon-lime flavor to Quench your thirst and your appetite(TM).
Pure Filtered Water (carbonated), Digestion Resistant Maltodextrin (Fiber), Calcium Lactate Gluconate (Calcium), Citric Acid, Erythritol, Natural Flavors, Reb A (Stevia Leaf Extract), Ascorbic Acid (Vitamin-C), Zinc Aspartate (Zinc), Biotin, Niacinamide, Palmitate (Vitamin-A), Calcium D Pantothenate (Pantothenic Acid (Vitamin B-5)), Sodium Selenite (Selenium), Cholecalciferol (Vitamin D-3), Pyrodoxine Hydrochloride (Vitamin B-6), Molybdenum Glycinate Chelate (Molybdenum), Thiamin Hydrochloride (Vitamin B-1), Chromium Picolinate, Cyanocobalamin (Vitamin B-12), Folic Acid.
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