Alternative Energy: Citrus Yuzu
Last Updated: 12/18/2009 4:37 PM
Function's "Alternative Energy" is still one of the most unique and exotic tasting energy products out there. It has notes of tangerine and yuzu (an Asian citrus fruit) as well as a mild but tart citrus finish and some mellow notes of the functional ingredients. The product, which, according to the manufacturer, was formulated by doctors, has an original approach to energy, which was designed to be smooth and prolonged. To accomplish this, the product uses a variety of herbs, including exotic items such as catuaba, muira pauma, and epimedium, as well as guarana and yerba mate for natural caffeine. Fortunately for Function, the product is refreshing and clean, especially for an energy drink. On the packaging front, we have the same comments as we do for the other newly redesigned flavors: too much emphasis on the physicians who created this product and not enough emphasis on the flavor. Honestly, if they swapped the “Created by Physicians” text with the flavor (and obviously eliminated the emblem), this product would be much more intuitive and marketable. Overall, we’re still fans of this product, but it’s still not at its full potential when it comes to branding.
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