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Function Drinks: Shock Sports - Lemon-Lime Calamansi

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Shock Sports - Lemon-Lime Calamansi
Category: Sports Drinks: Sports Drink; Packaging: 16.9 fl oz (500 ml) plastic

BevNET Review:
Billed as being "lemon-lime calamansi" flavored, Function's Shock Sports variety was designed to help with muscle recovery and hydration. Between the name (what does it mean?) and the esoteric sounding fruit flavor (there's no calamansi in the drink anyway), this drink isn't something that consumers will just get by looking at it. We think that's especially true when factoring in the "physician developed" badge, which only furthers this product's likeliness to a dietary supplement. Finally, the product contains Devil's Claw (nee Harpagophytum procumbens), which has been cited as having a variety of potential side effects (including allergic reactions) -- perhaps there should be a mention of this on the label? Overall, we like the branding and like the flavor, but feel that the branding and formulation of the product is likely to limit its success.

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