Game Juice Impact
Last Updated: 9/27/2007 8:27 AM
Designed by a gamer for gamers, Game Juice has a sharp citrus flavor that's similar in style to Mountain Dew AMP, but with a more potent flavor. The bright green liquid is enjoyable, delivering a decent punch with a crisp finish. On the other hand, the packaging could use some help. Using a non-standard package and the name "Game Juice", it's not overly obvious that the product is an energy drink. That's a risky move in this crowded market. We'd suggest dropping "Impact" from the label (it doesn't add anything to the brand, especially since this is a single flavor line) and putting "ENERGY DRINK" in its place. Beyond that, punching up the logo and moving to a more attractive looking bottle -- or a can -- might help this product get off to a quicker start. Overall, a decent freshmen effort that delivers quality flavor in a package that's rough around the edges.
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