Posted: Jul 01, 2012 at 11:43 PM
(Last Updated: Jul 16, 2012 at 10:47 AM)
Unlike other products in the Genesis Organic line, Hibiscus Cooler isn’t a fruit juice, but an herbal tea. In this particular case, it’s a 100 percent organic blend of water, hibiscus, peppermint, lemongrass, and agave nectar. The flavor is rather heavy, to the point where we’d like them to add some water to it. Otherwise, we like the combination of flavors, with the mint and lemongrass adding a nice complement to the floral flavor of the hibiscus. The use of agave is a good move since the drink targets the natural channel, although it seems to add a slight thickness to the drink’s body that we could live without. Finally, the high pressure processing seems less important in this flavor --it’s much harder to actually taste the benefits or understand why heat is bad when making herbal tea (which is often consumed hot anyway). Packaging is again the weakest part of this drink, with a design that will probably make some consumers expect a kefir or kombucha drink rather than a refreshment beverage. We’d start by significantly cutting the amount of text on the package, but an effort to make this product whet the palate with some better graphics would help as well. Overall, a good product, but its packaging seems like the most limiting factor.