(Last Updated: Sep 12, 2014 at 11:01 AM)
Genius Juice’s flagship product is a blend of coconut meat, coconut milk and coconut water. The ingredients are all raw and organic, with the product undergoing high pressure processing (HPP) instead of pasteurization. It’s definitely big on coconut flavor, with a thick and full-flavored body that tastes like they put the water and meat of a coconut in a blender. For fans of all things coconut, this product should be very satisfying as it's pretty much the freshest coconut experience you’ll ever get from a bottle. Fortunately, it comes in both 8 oz. and 16 oz. bottles, so even if you’re not a hardcore coconut lover, the small portion will work. Honestly, the 8 oz. bottle by itself is really quite filling and seems like a more marketable size. That said, we wonder if moving to an 8 (or maybe 10) oz. cylindrical bottle would be a smart move in the long run. Still, the product’s branding works nice on both packages. It starts with the Genius Juice branding, which is playful and clever in subtly stating the good-for-you intentions of the product. We do wish the logo was a bit stronger in appearance (or size), but it’s a great first start. Overall, a very unique and enjoyable entry into the HPP beverage segment.