GolferAid

Product Type:Functional: Energy Drink: Regular; Container: 12 oz can
BevNET Review: As the name implies, GolferAID is a beverage designed with the golfer in mind. In fact, it refers to itself as “The World’s Most Advanced Functional Golf Beverage” and states that it is a doctor-developed product. Honestly, we can’t think of many other golf-oriented beverages, which begs another question: does the white space that this product is trying to fill actually have any white? From our perspective, it’s hard to imagine this product getting shelf space outside of pro shops at golf courses and sporting good stores. Unfortunately, this seems like a very limited and difficult way to create a beverage company. As for what’s in GolferAID, the product has a very strong vitamin aroma, to the point where your senses immediately know that what’s inside the can is built for functionality rather than flavor. Even the slightest sip confirms this, with a pungent vitamin and herbal flavor that has a slight agave note and a bitter finish and aftertaste. Really, we found GolferAID to be a product that we would have to choke down in order to finish the entire can. This seems like another hurdle for an already challenged concept, with other, better-tasting beverages likely available alongside this product. We’d say the same for the packaging, which has a very technical look, almost to the point of being a drugstore style product. Overall, we think that the concept is too limited, while the flavor and packaging could definitely stand to be improved as well.Reviewed on: 3/1/2012