Greater Than

Product Type:Sports Drinks: Sports Drink; Container: 20 oz PET
BevNET Review: With Greater Than’s latest production run, all of the flavors received a label makeover, but this is the only flavor that received a noticeable change to its formulation. Previously just an orange flavored formulation, this product is now known as Orange Mango, with pleasant orange and mango flavors making this the best flavor of the lineup. The bright orange color is a nice change from the pale orange that was used in the original, making for something that definitely whets the appetite. Plus, it provides a nice visual complement to the black label, which ultimate gives the product a clean chic look. Otherwise, this drink has the same core benefits as the other Greater Than flavors, including electrolytes (from coconut water), no artificial sweeteners (beet sugar, glucose, and stevia), and a formulation that’s low in sugar and calories. As far as sports drinks go, this is one of the more enjoyable products that we’ve seen in a while. Definitely worth a try.Reviewed on: 7/8/2011

Product Type:Sports Drinks: Sports Drink; Container: 20 oz PET
BevNET Review: Greater Than's Tropical flavor has a taste that is very close to a traditional sports drink line's fruit punch flavor. Specifically, the fruit punch flavor (which is what it tastes like) is fuller in body AND the color is noticeably brighter than the other flavors are to their counterparts. That's something that will likely make this flavor appeal to a slightly different crowd than the Lemon and Orange flavors might. Also, this flavor's bolder fruit flavor makes it harder to distinguish the coconut water and stevia from the mix. Still, it's just as hydrating and quenching as the other flavors, with the benefits of the natural electrolytes found in coconut water as well as some that they've added. Plus, they've created an all natural formulation that's low in calories (30 per 8 ounces — 75 per bottle) which is something that should definitely give this product a boost of added marketability. From a presentation point of view, the bright color of the liquid and the new black background makes the product stand out. The label is clean and minimalist, with the ">" symbol and a limited amount of carefully placed text on the front panel. If anything, we'd probably consider adding "sports drink" somewhere to the front, even if it's small. Otherwise, we really like what they've done — very solid execution across the board.Reviewed on: 7/8/2011

Product Type:Sports Drinks: Sports Drink; Container: 20 oz PET
BevNET Review: Maybe you can't always judge a book by its cover, but we're pretty sure that you can judge a sports drink line by its ability to pull off a solid lemon lime entry. In the case of Greater Than, they've done just that, not only in terms of great flavor, but also by creating something that feels innovative and unique. Starting with a base of coconut water from concentrate (which contains natural sugar and electrolytes), Greater Than's Lemon Lime features key ingredients beet sugar, glucose, salt, and stevia (reb A). At 30 calories per serving (75 per bottle), the product's calorie and carb-conscious formulation is flavorful and hydrating. On the outside, they've chosen a stock 20 oz. bottle and a label that wraps around the belly of the bottle. It feels functional and clean, with the ">" symbol being something that the company hopes can be morphed into an iconic image for the brand. While it's pretty clear that the product contains coconut water and is lemon-lime flavored, the connection between the two (and how much of each flavor is inside the bottle) isn't something that can be determined from the bottle (we're not sure if that's good or bad). In addition, the words "sports drink" isn't present on the front of the bottle (they've gone with "Electrolytes" and “All Natural Hydration” instead). While we probably wouldn't give it primary billing, it seems like something that probably should have a place on the front panel. However, the addition of the coconut image and the switch from a white to a black label definitely make this product pop more than it did in its first rendition. Overall, we really like this product and the latest visual changes make for a more confident looking product.Reviewed on: 7/8/2011