Gatorade G Series Pro

Product Type:Sports Drinks: Sports Drink; Container: 16.9 oz Pak
BevNET Review: Providing 30g of protein per 16.9 oz. container, the G Series Pro Recover formulation is a well-executed effort to extend the Gatorade brand into the protein drink category. Unlike most mainstream protein drinks, this product uses neither whey nor soy protein and does not use artificial sweeteners. Instead, it uses milk protein isolate and is sweetened with sugar, which, at least from a flavor perspective, pays big dividends. It’s sweet and creamy flavor tastes just like strawberry milk – with no sweetener or functional aftertaste. Beyond the hefty dose of protein, the product has calcium, carbohydrates, potassium, and sodium, all for the purposes of aiding “post-game recovery.” Packaging has an aggressive vibe to it, especially in comparison to the core G Series line. Part of this is brought about by the switch to a Tetra Pak container with a screw top, which gives the product more of a supplement feel than the G Series PET bottles. This, combined with the darker color packaging, helps establish a more serious vibe to the product. However, they could certainly trim down the text on the package -- it feels a bit cluttered. Overall, Gatorade has done a nice job of creating something that feels innovative and unique rather than “me-too.” Definitely worth a try.Reviewed on: 5/24/2010

Product Type:Sports Drinks: Sports Drink; Container: 11.16 oz Pak
BevNET Review: Like the Prime flavor that’s part of the core G-Series line, the Pro edition of Prime is designed to be consumed prior to physical activity. To accomplish this, the product delivers a dose of carbs (55g) and protein (20g) through the use of sucrose and milk protein isolate. It’s also fortified with electrolytes and a bevy of vitamins and minerals, including vitamin A, vitamins C, vitamin D, vitamin E, B vitamins, calcium, iron, biotin, iodine, magnesium, zinc and manganese. From a flavor perspective, the strawberry flavor is almost dead on to what you’ll find in a bottle of strawberry milk: sugary, rich, and with a candy like strawberry flavor. Now if this were a beverage designed purely for refreshment, it would be time for a reformulation. However, since this is largely going up against protein drinks and similar functional beverages, this product is actually quite good, delivering a more natural flavor and minimal aftertaste. Still, it’s a bit heavy, both in terms of its high calorie content and its extremely viscous body. Regardless of the benefits of the product, we think that this could be an issue for consumers who have countless lighter alternatives (such as other products in the G Series line). Packaging is a non-resealable Tetra Pak container, which, given the thickness of the liquid, is a bit awkward to drink out of. Plus, it doesn’t look as nice as its Recover, both because of its lack of an orange screw top and its smaller size making the text look even more cluttered. Overall, it’s a credible product with good execution, but it’s not the best product in the lineup. Reviewed on: 5/24/2010