From a flavor point of view, this is an extremely enjoyable SKU that they've done a good job of executing. There are nice mate and hibiscus flavors, which have been perfectly combined with raspberry and cranberry juices/flavors before being sweetened with sugar. All of these ingredients work in harmony, delivering a drink that's well balanced in terms of the herbal and fruit flavors. Packaging is good, but we don't think the name "Pure Heart" tells you what the drink is (perhaps "Pure Raspberry Heart" would work better?"). Otherwise, the imagery gives the drink credibility as a super premium organic beverage -- which is exactly what it is.
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