Guru Energy Drink

CompanyGI Energy Drinks Corporation
Phone888-810-GURU
Fax888-257-9303
Traffic Rank#211
Websitehttp://www.guruenergy.com
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Manufacturer's Brand Overview [Edit]

GURU Energy Drink Some say that we, at GURU, pioneered a new energy drink category ? one for the health generation. Hey, we?ll drink to that! In 1999, we had one simple goal: help active people who needed to perform ? people like us ? get through their crazy schedules without compromising their healthy lifestyles. Since we?re not pharmacists, we created a line of energy drinks using simple, natural ingredients. The kind of ingredients you can pronounce and actually understand without hurting your brain. 3 core 100% Natural GURU products: - GURU Original: Made with organic ingredients, GURU Original?s unique taste and Nature inspired formula is the perfect balance between ancient holistic principles and high-tech technologies. - GURU Lite: With Stevia, this 10 calorie version of GURU Original is recommended for calorie reduced diets and will keep those extra calories off your mind (and your gut). - GURU 2.0: Certified USDA Organic, the new GURU 2.0 is for the traditional energy drink fan, who?s looking for a wholesome alternative, but doesn?t want to change his taste habits. GURU 2.0 will help the transition to a healthier lifestyle and a cleaner environment. GURU also makes 3 non-carbonated energy drinks: GURU Juicy Superfruit, GURU Juicy Tangerine and GURU FullOn Lemonade. Nature?s Energy?: All GURU products are 100% Crap Free?: No artificial sweeteners, no artificial flavors, no taurine, no preservatives, no artificial caffeine and no artificial vitamins. Our Proprietary Botanical Complex is made of guarana seed extract, echinacea flower extract, panax ginseng root extract and ginkgo biloba leaf extract. GURU energy drinks are available at health food stores and Vitamin Shoppe across the US, and online at www.amazon.com. For more info on GURU please visit www.guruenergy.com

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+ Show Product ReviewGuru 2.0

Product Type:Functional: Energy Drink: Regular; Container: 8.4 oz Can
BevNET Review: The latest rendition of GURU Energy Drink is one that goes back to the brand's roots, offering a flavor that's based on "classic energy" flavor. However, their new strategy is to offer a "wholesome" approach, but not one that requires consumers to change their taste habits. To that end, they've used a USDA Organic certified formulation, natural caffeine, and herbal ingredients. Not found in the product are artificial vitamin ingredients, taurine, high fructose corn syrup, or straight caffeine. As far as the taste goes, it's definitely "classic energy" drink taste at the core. However, it has a cleaner and smoother feeling in the mouth — so it's a nice job on the formulation front. On the outside, we aren't so sure that the new look is better than the more colorful cans of the old lineup. The new look has polish and the message is clear, but it has less personality than the design of their flavored entries (which we are sad to see are no longer part of the line up). Overall, it's clean and enjoyable, but we think that GURU could do a little more to make this product stand out, both in flavor and package.Reviewed on: 11/1/2010

Rating:

Average User Rating

(10 votes)

3 User Reviews

+ Show Product ReviewSuperfruit

Product Type:Functional: Energy Drink: Regular; Container: 12 fl oz can
BevNET Review: Given Guru's organic/natural focus, it's logical that they'd attempt a superfruit flavored energy drink. For Guru, that comes in the way of an acai, pomegranate and yumberry blend, which has been sweetened/flavored with organic cane juice, black currant juice, and white grape juice. It's bordering on being a fruit punch flavor, especially since the white grape flavor lingered a bit. That being said, we'd like to see the acai and pomegranate flavors be a bit more prominent. On the energy front, Guru Superfruit uses naturally derived caffeine (from the guarana seed extract) and herbal ingredients in the form of ginseng, ginko biloba, and Echinacea. Packaging looks attractive, using the newer design and a pink color scheme. Our only suggestion would be to emphasize "superfruit" above "juicy," mainly because the former is more marketable and the latter is implied anyway. Overall, a well executed addition to the lineup.Reviewed on: 5/19/2008

Rating:

Average User Rating

(18 votes)

BevNET Product Traffic Rank: #434

5 User Reviews

+ Show Product ReviewGreen Tea Honey-Lemon

Product Type:Functional: Energy Drink: Regular; Container: 12 fl oz can
BevNET Review: As far as energy drinks made with tea go, this is definitely a well executed product. The flavors starts out very much like an RTD tea and finishes cleanly with a dash of honey and lemon flavors. The lack of carbonation is a major plus, as is the use of organic cane juice as the sweetener. We're not sure how we feel about its USDA Organic certification, but maybe there are consumers looking for this. In any event, the product has a very nice look to it, with a bright green and yellow color palette that works nicely with the other flavors in the brand. It feels modern, hip, and attractive. Definitely a credible looking energy product. We really like it.Reviewed on: 5/19/2008

Rating:

Average User Rating

(41 votes)

BevNET Product Traffic Rank: #1373

5 User Reviews

+ Show Product ReviewLemonade

Product Type:Functional: Energy Drink: Regular; Container: 12 fl oz can
BevNET Review: Being only one of a handful of USDA Organic Energy Drinks, Guru's Lemon-Lime energy drink is a pleasing product from both a taste and an appearance point of view. It's a non carbonated formulation flavored with actual lemon juice, resulting in a very natural tasting body. Sweetened with organic cane juice, the product is moderately sweet and finishes up with a mild herbal aftertaste. Packaging uses bright tones of blue and yellowish green, giving the product an attractive look that should definitely have broad appeal. It's a very original looking product, which is a major positive for any entry into the category. Overall, a job well done.Reviewed on: 5/19/2008

Rating:

Average User Rating

(49 votes)

BevNET Product Traffic Rank: #1580

4 User Reviews

+ Show Product ReviewTangerine

Product Type:Functional: Energy Drink: Regular; Container: 12 fl oz can
BevNET Review: Made with 20% juice, this flavor is another great tasting product from Guru. On the other hand, this is the least original of the lineup, especially since juice based energy products are all the rage right now. If you've tried a juice energy hybrid product, this one isn't that much different in terms of its overall taste profile. However, it does drink more cleanly, which is likely due to the lack of carbonation and the use of organic cane juice. The packaging, on the other hand, feels like an original concept, blending an urban style with a bright, inviting color scheme. Overall, a good job from Guru, but we prefer the other varieties over this one.Reviewed on: 5/19/2008

Rating:

Average User Rating

(52 votes)

BevNET Product Traffic Rank: #1479

3 User Reviews

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Manufacturer's Brand Overview [Edit]

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+ Show Product ReviewGuru 2.0

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+ Show Product ReviewSuperfruit

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+ Show Product ReviewGreen Tea Honey-Lemon

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+ Show Product ReviewLemonade

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+ Show Product ReviewTangerine

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