Guru Energy Drink: Superfruit

Superfruit

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Last Updated: 5/19/2008 10:46 AM

Product Type: Energy: Regular; Container: 12 fl oz can
BevNET Review: Given Guru's organic/natural focus, it's logical that they'd attempt a superfruit flavored energy drink. For Guru, that comes in the way of an acai, pomegranate and yumberry blend, which has been sweetened/flavored with organic cane juice, black currant juice, and white grape juice. It's bordering on being a fruit punch flavor, especially since the white grape flavor lingered a bit. That being said, we'd like to see the acai and pomegranate flavors be a bit more prominent. On the energy front, Guru Superfruit uses naturally derived caffeine (from the guarana seed extract) and herbal ingredients in the form of ginseng, ginko biloba, and Echinacea. Packaging looks attractive, using the newer design and a pink color scheme. Our only suggestion would be to emphasize "superfruit" above "juicy," mainly because the former is more marketable and the latter is implied anyway. Overall, a well executed addition to the lineup.

Rating Explanation4 stars4 stars4 stars4 stars4 stars

Average User Rating

  (18 votes)

BevNET Product Traffic Rank: #553

GURU Superfruit - WOW!!
5 stars5 stars5 stars5 stars5 stars

I was a big fan of the original GURU. GURU Superfruit is very different and not carbonated, but absolutely amazing. What a great fruity taste. And it still packs a PUNCH. I drink it almost every morning now (not a coffee person...). If you order it on their website, they eventually send you $5, $10 OFF your next purchase, NICE!!

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Drinking my first can right now
5 stars5 stars5 stars5 stars5 stars

Just picked up a can of Superfruit from Whole Foods and am drining it now. Love it love it love it! Just thought I should share it with the world :-)

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Superfruitily Delicious
5 stars5 stars5 stars5 stars5 stars

Tastes nothing like an energy drink, i would say more like a fruit punch. Also love it that they have actual antioxydant juices in there like pomegranate and blackcurrant juice. Great drink!

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Superfruit
2 stars2 stars2 stars2 stars2 stars

it was ok

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