GuS (Grown-Up Soda): Dry Cola

Product Type: Carbonated Soft Drink: Regular; Container: 12 fl oz (360ml) glass
BevNET Review: Gus's entry into the cola category is a good one, especially since cola is still the number one CSD flavor. As a "dry" flavor, it works well, giving just enough flavor to satisfy without overwhelming the palate like the mainstream competition. Instead, it's clean and crisp with a natural tasting flavor. Packaging uses the same format as other Gus flavors. They've used a kola nut in place of the fruit graphic that's present on the other flavors, which, while a logical choice, isn't exactly something that whet's the appetite. Still, we think that consumers will find notice the word "cola" and make the connection to this product's more natural formulation. Overall, we think this flavor will prove to be a good one for Gus, especially in natural channels.

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BevNET Product Traffic Rank: #1490