Berry Sport for Women
Last Updated: 2/1/2010 9:50 AM
Berry Sport is H 10 O's sport formula for women. It was more drinkable than the men's flavor, even after the reformulation, but we’re not convinced that having a sex-designation is going to help sales (what if some men like berry over citrus?). From a functionality point of view, this product has a pretty loaded nutritional panel, although you'll have to turn the bottle and read the fine print to decipher what it means. We'd suggest making the explanation bigger to help make this a more inviting product. In addition, the front panel needs to be cleaned up. Right now, it finds itself fighting between being a sports drink, a zero calorie drink, a water, a dietary supplement, and a product for women -- that's just too much for the consumer to digest when packing a cooler.
Container15.9 oz. Custom PET
Calories 0g, Total Fat 0g, Carbohydrates 0g, Cholesterol 0g, Vitamin A: 25%;
Vitamin C: 100%;
Vitamin D: 25%;
Vitamin E: 25%;
Vitamin B6: 50%;
Vitamin B12: 25%;
Purified Water, Citric Acid, Potassium Sorbate, Sodium Benzoate, Natural and Artificial Flavors, Proprietary Sweetener blend of Sucralose and Acesulfame Potassium. Retinyl Acetate (Vitamin A), Ascorbic Acid (Vitamin C), Cholecalciferol (Vitamin D), Alpha-tocopheryl polyethylene glycol 1000 succinate (Vitamin E), Thiamin, Riboflavin, Folic Acid, Cyanocobalamin (Vitamin B12), Copper Citrate, Manganese Gluconate, Aloe Vera Gel, Colloidal Trace Minerals, CranMax Cranberry Concentrate.
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