Using a 100% juice blend of apple juice and coconut water that has been flavored with natural orange, mango, pineapple, peach, and banana (either essences or flavors), the Pineapple variety of Junior Juice Coconut Water Twist is rather enjoyable. It’s sweet, but not too sweet, with calories (70) and sugars (17g) within the norm for juice boxes. And this being a kid’s drink, the coconut water flavor has been fully masked -- we don’t think kids will be able to tell the difference between this and any other juice box. Packaging uses Clifford as a key point of branding. This is something that has worked well for the Junior Juice brand and we suspect that this will continue with this line. Overall, it has the taste and packaging to go over well with kids and, assuming the price point isn’t too high, we think it will go over with parents as well.
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Juice: Coconut Water and Juice
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