Happy Tree Maple Water

by Happy Tree

Review: Happy Tree Maple Water Cold Brew Offers Impressive Flavor

Posted: May 04, 2016 at 1:25 PM (Last Updated: May 04, 2016 at 1:25 PM)
Happy Tree Maple Water Cold Brew Offers Impressive Flavor

Covers Products: Maple Water - Cold Brew Coffee

Happy Tree Maple Water’s Cold Brew Coffee offering is a high pressure processed (HPP) blend of maple water and coffee.

What’s really unique about this offering is that they’ve actually cold-brewed the coffee with maple water rather than water. This results in a unique and smooth flavor profile that’s really outstanding. The natural sugars of the maple water give the coffee some mild sweetness (there are 6g of sugars per bottle) and add a light maple note. Both the coffee and the maple flavors are really balanced and we’re very impressed that they’ve managed to create this much flavor with only two ingredients and minimal sugar content.

From a packaging and positioning point of view, again, we’re big fans.  It’s fair trade, organic, and low calorie (only 30 calories per bottle), which are all nice boxes to tick. The design of the 10 oz. bottle is clean and simple, with a front panel that is very intuitive, polished, and approachable. Aside from potentially calling out the fact that the product has only two ingredients, there’s really nothing else that we could suggest.

We’ve seen a variety of attempts to flavor or otherwise use maple water in a way that broadens the core ingredient. But what we’ve seen to date, including from Happy Tree, hasn’t felt as transformative as this product. Incorporating the maple water in a coffee in such an integral way feels very true to what maple water is all about (simple, natural flavor) and the execution of this product is really quite impressive.

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