Last Updated: 1/4/2013 4:07 PM
Like the Peach flavor of Heart of Tea that we also sampled, the Pomegranate Orange flavor is very straightforward and enjoyable. The flavor of the drink is quite good, with a sugar sweetened base of black tea that pairs nicely with the pomegranate and orange flavoring that has been utilized. The fruit flavors are pretty accurate, although the orange flavoring definitely seems like the star of the show. Regardless, we think it’s a pretty nice blend and one that certainly is a marketable offering. On the outside, we like the super simple look of the product. The name “Heart of Tea” is innocuous sounding and could, at least in the mind of the consumer, mean any number of things. The 14 oz. glass bottle has a minimalist look, which is a nice contrast to some of the more design heavy offerings that are out there. As a result, we think this product will be identified as a premium offering. However, the smallish size could be an issue as it is likely to be competing with products that are 16 ounces or more. Still, we like what they’ve created. The execution is solid and it definitely offers something unique from a visual perspective.
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