Easily among the most organic tasting beverages that will flow over one's discerning tastebuds. There is nobody with an undamaged palatte who won't recognize the potent herbal aftertaste of this drink. It goes without saying, if you're not much on plant extracts, you might not salute this truly unique drink. If you're a plantlife fan, this gulpable thirst quencher is a sluggable-sized brethren to some of the often costly herbal concoctions you'll derive from refining pounds of herbs via "An Idiot's Guide to Herbal Remedies." I give this product high marks for making its own unique pathway in an energy drink industry that, even in its infancy, has barely begun to explore the parameters of herbal essences. By the by, the marketing (can design and look) is purely tongue in cheek. Why not have some fun?