HiBall Energy Drinks: Hiball Tonic Water

THIS PRODUCT HAS BEEN DISCONTINUED
Product Type: Tea: Sweetened; Container: 10 ounce bottle
BevNET Review: Hiball Tonic Water is yet another twist for the energy drink category. Packaged in a clear glass 10 oz bottle and sold in 6-packs, the beverage features a clean, classic look that is very much in line with it position as a mixer for cocktails. Consumed by itself, the product has a standard tonic taste which does well to conceal the B vitamins, taurine, guarana, caffeine, and ginseng that it contains. From a marketing standpoint this is a very clever move as Hiball has taken a rather boring but classic mixer and given it the edge of an energy drink. This will no doubt appeal to the on-premise market which hitherto has been basically restricted to using Red Bull or Red Bull knock-offs as mixers for energy drink cocktails.

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