HiBall Energy Drinks: Lemon Lime

Product Type: Functional: Energy Drink: Regular; Container: 10 oz bottle
BevNET Review: From a flavor point of view, HiBall has hit the nail on the head with their Lemon Lime Sparkling Energy Juice. Infused with 5 percent juice, this product can hold its own on flavor alone, delivering a mellow citrus flavor that’'s been given a light amount of sweetness (from organic evaporated cane juice). This makes a flavor profile that should be a hit with adults, while also keeping the calories at only 70 per bottle. Plus, they'’ve added energy ingredients in the form of natural caffeine, guarana, ginseng, taurine, and B vitamins. So from a functional point of view, this product should be on par with mainstream 250 ml energy drinks. However, it tastes much better. Depending on type, this might help or hurt the consumer'’s perception of this drink as an energy product (some people still believe that energy drinks have to taste bad to work). In any event, HiBall has done a nice job of creating a flavor that we’'d love to drink on its own. Packaging is a 10 oz. glass bottle, which has been given a clean looking design featuring the HiBall logo. We’'ve always been fans of their logo, so keeping this as the focal point of the bottle seems like a smart move to us. Overall, an excellent effort from HiBall.

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